Bolton Wanderers Football Club 

Dugout remodel and upgrade

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Home to Bolton Wanderers Football Club, University of Bolton Stadium dates back to 1874. Today, this impressive modern arena boasts a total seating capacity of 28,723 and features brand new dugout seats, installed courtesy of Stadia by GL events.

Increased capacity and comfort

As part of their dugout remodelling project, the club was looking for 39 GL-LM dugout seats to be supplied and installed, to help increase capacity and comfort for both home and away teams, and the fourth official.

Bespoke design

After identifying the GL-LM model, Bolton specified several bespoke customisations, including an embroidered badge and contrast piping detail, to ensure the seats were on-brand in club colours. In addition to the luxurious comfort provided, other key reasons behind choosing this seat were for its superior back support and the adjustable/fully removable headrest, which can also be branded to maximise revenue through sponsorship opportunities.

The club also exercised the option to purchase waterproof covers, which protect the seats from the elements and general wear and tear when not in use. In total, this impressive installation took just a day to complete.

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Remodelling the dugout area has enabled us to increase capacity for matchday personnel and officials. We are thrilled with the level of comfort, quality of branding and speed of installation.

Ben CowcillSafety & Security Manager - Bolton Wanderers FC


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