Norwich City Football Club

Supply and Redesign of Dugout Seats for Norwich City FC at Carrow Road


Stadia by GL events recently had the privilege of working with Norwich City FC, to upgrade their dugout seats at Carrow Road Football Stadium.

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Out with the Old, In with the New

The objective was clear: supply 28 GL-LM dugout seats, each showcasing a fresh logo design in line with the Canaries rebranding efforts for the upcoming EFL Championship 23/24 season.

Opting for the GL-LM dugout seats played a crucial role in ensuring optimal comfort for both players and staff during football matches. Ultimately, this decision also proved pivotal in meeting the project’s timeline and budget requirements, thanks to the seats being manufactured in the UK.

A Race Against Time

With the 23/24 season looming, no time was wasted, and within one week of starting the project, 28 green and yellow GL-LM dugout seats were delivered, each showcasing the new and improved logo, ready to take their place on the pitch side.

Customisation options

A variety of customisation options is available for these seats, and upgrading your pitch-side seating can be facilitated by our specialist team at 01332 408 260. Additionally, a heated seating pad can be fitted for superior player comfort.

Communication was prompt and delivery was ahead of time, well planned and trouble free. The club look forward to working with Stadia by GL events in the future.

Gregg PillingerHead of Operations & Projects - Norwich City FC


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